Small business Marketing

A Smarter Way To Gain & Retain Loyal Customers

With Small business marketing, we provide what your business needs to find and keep customers—all in one integrated package. Everything is set up for you and synchronized for better results. Automatically connect with more local customers in less time, and save money while you do it. Finally, a simple way to move marketing from your “to-do” list to your “done” list.

When we say local what do we mean?

Locally Owned

The majority of the ownership of the business the people who have the biggest stake in its success lives right in the area. They tend to be proactively involved in the community and keep more of the profits circulating in the local economy.

Independently Operated

The local owners have full autonomy to make decisions about their business, including sourcing, operations, distribution, marketing, and technology. They are empowered to adopt innovations that align with their personal, community and environmental values.

As Close to Home as Possible

Local is relative. Often, you can find the product or service in your immediate neighborhood or town. But if you’re looking for something very specific, the nearest might be in 0.5 miles radius, and that’s as local as possible! A good start is to ask, “Is there a quality alternative closer to home?”

We build you a website and maps listings so customers can find you anywhere, on any device.

Get a website that looks great on all devices and is built for prime visibility on the top search engines and maps listings that customers use to find local services.

Website

Our websites are proven to get you calls and emails at a higher rate than the average small business website. They feature the content people value the most, like customer reviews and business photos. And you'll actually see the results as they happen. Every visit is tracked, every call recorded, and every email automatically saved in a convenient dashboard.

Mobile

Today, mobile performance matters. Our technology resizes your websites perfectly to the device your customer is searching on. No scrolling, no zooming. Just the right information, presented in the right way—plus a simple button to call you.

Maps & Directories

Customers search for local services online using maps sites like Google Maps and Bing Maps. We'll create these listings for you, optimize them so you're easy to find, and keep your business information up to date.

We get you found on all the major search engines.

Today, 80% of Yodle customers are found on the first page of major search engines for 20+ keywords. In today's crowded online marketplace, it takes more than a simple SEO or SEM approach to get found when customers search. Cutting through the noise requires a strategy that is data-powered, hyperlocal and flexible enough to evolve with the ever-changing online landscape. Get found when it counts. Our state-of-the-art technology, hundreds of search engine experts, and data from over 50,000 customers power a search strategy for your business that gets results.

Search Engine Optimization

Our state-of-the-art SEO solution comes integrated into every Marketing Essentials™ package.
91.5% of web traffic doesn’t make it past the first page. - InFront 2015
77% of consumers are positively influenced by online search. - Moz 2015

Ready to invest in growth?

Yodle Ads: Depending on your budget and your appetite for acquiring new customers, Yodle Ads provides a customized "pay per click" search engine ad campaign as an add-on module to your Marketing Essentials™ package. Your locally optimized sponsored ad campaign is launched within days of your signing up. You get keywords, ad formats, bid strategies and landing pages optimized to get you the most relevant calls and emails. Plus an easy to use online dashboard where you can listen to recorded calls and a full service marketing team you can talk with on any business day.

We make it simple to create and send email

Email is a highly effective way to get more business from your customers. In fact, 74% of consumers prefer to receive commercial communications by email.With Yodle, building and maintaining a relationship with your customers' inbox couldn't be easier.Send customizable appointment reminders, confirmations, thank you notes, newsletters, and holiday greetings to your customer base—all right from your dashboard.
Adding appointment confirmations and reminder emails can boost your appointment show rate by up to 62% - Yodle Customer Data 2015
80% of consumers are open to receiving advice/helpful tips from local businesses, but only 26% actually receive it.- Yodle Insights 2015 Survey


We build and help you maintain your Facebook Business Page

Customers use social media to search for services in their area and share businesses they like with their friends.We'll create your Facebook Business Page, and automatically update it with any positive reviews you receive, photos you upload, or special offers you want promoted.Get more business, referrals, and name recognition without wasting time or needing to hire outside help.
76% of consumers want communication from small businesses via email or social media.- Yodle Insights 2015 Survey

93% of shoppers’ buying decisions are influenced by social media.- Erik Qualman 2014






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We make it easy to create and send special offers.

Special offers attract prospective customers and give them a reason to choose you over your competition. They also generate repeat business from existing customers.With Yodle, you can create and distribute a special offer in seconds. Simply select a template, customize your offer, and publish.Your offer will automatically appear on your website and Facebook Business Page, and we'll also promote this offer in an email blast to your existing customer base.Special offers for returning customers are the biggest differentiator for a local business.
]57% of consumers say it sets the business apart.- Yodle Insights 2015 Survey
55% of US internet users will redeem a digital coupon or code at least once per year.- eMarketer 2014







We make it easy to collect and post reviews.

Customers rely on online reviews. In fact, 79% of consumers trust online reviews as much as personal recommendations.With Yodle, you can easily request reviews from happy customers. Simply select a customer from your dashboard, and click. They'll receive a customized review request from your business that can be completed in minutes.Then, we'll automatically post all of your positive reviews on your website and Facebook Business Page to build trust with customers online.
92% of consumers read online reviews.- BrightLocal 2015
85% of consumers are positively influenced by customer reviews and are more likely to buy something they hear about via customer reviews.- Moz 2015